General information

Job Title
SEO Senior Content Designer
Ref #
9609
Location
Edinburgh - 2 South Gyle Crescent, Edinburgh, EH12 9FQ
Department
IMS - Digital Design
Business Area
Digital
Working time
Full-Time
Date Published
13-08-2026

Serving our customers, communities, and planet a little better every day.

Salary - up to £60,000 + annual bonus & benefits
Work Level - 2
Location – Edinburgh, Permanent 
Office Attendance – Our hybrid working model gives you the best of both worlds - flexibility to work from home and valuable face-to-face time with colleagues. This role typically requires 2 days per week onsite.
Closing Date - Applications close on 27th August at 5pm

Why this role?
This is a fantastic opportunity to join Tesco Insurance and Money Services at a pivotal time, as we continue to invest in our digital transformation and build experiences that help customers make confident decisions in the moments that matter. We have ambitious goals for SEO and GEO, and content will play a central role in how customers discover, understand and trust our products across search, AI-assisted discovery and our own digital journeys.

What you’ll be doing 
• Design, write and optimise content for digital journeys, balancing customer needs, SEO opportunity, regulatory requirements and commercial goals.
• Use search insight, customer language and performance data to shape content strategies, page briefs and optimisation recommendations.
• Support our GEO ambitions by creating structured, authoritative and useful content that can perform across emerging AI-assisted discovery experiences.
• Publish and maintain content in the CMS with strong attention to accessibility, quality, governance and version control.
• Collaborate with UX, product, analytics, SEO, compliance, marketing and development teams to improve journeys end to end.
• Create content patterns, standards and guidance that help teams deliver clear, consistent and high-performing content at pace.

What we’re looking for (minimum criteria) 
• Strong SEO experience, with practical knowledge of using search insight to shape content, improve findability and support organic growth.
• Excellent content design skills, including plain English writing, information architecture, accessibility and user-centred decision making.
• Confident CMS publishing experience, including creating, editing, QAing and maintaining live content within a governed digital environment.
• The ability to turn data, customer needs and stakeholder input into clear content recommendations and practical improvements.

And if you have any of these, even better 
• Experience working in insurance, financial services or another regulated environment where accuracy, compliance and clarity are critical.
• Experience with structured content, schema, content modelling or GEO principles for AI-assisted discovery.
• Experience using SEO platforms, analytics tools, content audit methods, accessibility tools or experimentation frameworks.
• Confidence coaching others, setting content standards or helping teams adopt clearer, more consistent ways of working.

We welcome applications from everyone. If you’re excited about this role but your experience doesn’t align perfectly with every requirement, we’d still love to hear from you.

What’s in it for you 
• A generous pension, with up to 7.5% employer contribution, depending on what you put in. 
• Private Medical Insurance (WL2+) and virtual GP Service for you and your family.
• Performance related annual bonus. 
• 7.2 weeks holiday, with the opportunity to buy more.
• Colleague Clubcard discount (10-15% + second card to share with someone else). 
• Enhanced parental leave.
• Opportunities to Save and Buy as you earn. 
• A place to get on - take advantage of our ongoing learning opportunities to help you achieve the job and career you want.

Interviews
As a Disability Confident Employer (Level 2), we’re committed to creating an accessible and supportive environment for all. We offer reasonable adjustments throughout the recruitment process, including interviews, to ensure every candidate has a fair opportunity to succeed. 

We also know the importance of balancing work with life’s other commitments. Please talk to us at interview about the flexibility you need, as we’re committed to exploring part time and flexible working opportunities, at every level of the organisation.

Interviews are expected to be held shortly after closing date. 






Why Tesco Insurance and Money Services?

Seeing your impact all around you: there's no better feeling.

Lucky for us, we get to feel it all the time. Because whatever our role, we're helping our colleagues and serving our customers, communities and planet a little better every day.

We deal in the personal – from pet insurance for your best friend, and home insurance for peace of mind, to motor insurance for your dream car or travel money for that trip you’ve worked hard for.

Everything we do is about making things better. Not just for others, but for you too. It's why you'll get bags of choice and plenty of development. It's why you'll always be heard and find balance that works for you. It's why you'll feel totally at home in a place where everyone's welcome.

So, if you want a career where you can do good and feel good, you've found it.

Let's make everyday a little better.

Our story

Making Insurance and Money Services more rewarding and offering great value and choice - because we know little wins can make a big difference.

We began life in 1997 and now help more than 2 million customers protect what matters to them.

We want to deliver a helpful service in everything we do and to make life easier for our customers. Our policies are really easy to manage online for our customers, but we know that being able to speak to our customer service staff when you need to is really important. This is why our customer service centres are open seven days a week.

Delivering great customer service means having great people behind the scenes – people who understand our customers and are driven by doing the right thing for them. We offer colleagues a place where they can feel totally at home in a place where everyone's welcome, where they can be part of a great team focused on making a real difference for our customers.

How to apply

We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.

Our colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch ups, planning meetings and more. If you’re interested in finding out more about what a career at Tesco Insurance and Money Services looks like, click apply to find out more!
Back to job list